Founded in Family
Meet Our Founders
Dr. Tei-Fu Chen
Founder & Board of Directors
Oi-Lin Chen, MD
Board of Directors
A Fusion of Tradition and Innovation
The Sunrider story is really our family’s story. It encompasses generations, ancient Eastern traditions, and modern Western innovation. And it begins with our founders, Drs. Tei-Fu and Oi-Lin Chen, whose passion for people led them to create proven herbal products that help others achieve optimal health and wellness, and a business that offers them the freedom to live happier, more balanced lives.
While our founders started Sunrider in Utah in 1982, their journey began decades earlier in Tei-Fu’s homeland, Taiwan. Growing up, Tei-Fu was an unhealthy child. His grandfather cared for him with timeless Chinese herbal remedies. The medicinal properties of these plants were so powerful that they ignited in Tei-Fu a lifelong passion for Chinese herbal philosophy. While studying herbal medicine and pharmacology in college, he met and married Oi-Lin, a gifted medical student from Hong Kong. The couple paired their natural curiosity, scientific expertise, and shared entrepreneurial spirit to start a business that would change lives through natural products like those that changed Tei-Fu’s life all those years ago.
This founding philosophy fuels the Sunrider family business today. Dr. Tei-Fu Chen is a world-renowned herbalist with a degree in pharmacy and his wife, Dr. Oi-Lin Chen, is a licensed medical doctor. The Chen's five children help guide our global enterprise across nearly 50 countries and territories, in partnership with thousands of inspiring Independent Business Owners and franchise store owners. We’re a family and we welcome you to join us.
Family Values at Work
WENDY TENG, JD
Board of Directors
Wendy brings her broad and deep expertise in global marketing, brand building, package design, and strategic planning to the Board of Directors. Combining creativity with critical thinking, Wendy provides the insights and know-how needed to guide Sunrider along the path to an ever-brighter future.
Wendy earned a Bachelor of Arts in English and biology from the University of California, Los Angeles, and a Juris Doctor from Duke University School of Law.
REUBEN CHEN, MD
Chief Medical Advisor
Personifying a holistic approach to health, Dr. Reuben is a board-certified physician specializing in sports medicine and pain management and has extensive training in traditional Chinese medicine. A fitness and nutrition visionary, he’s the creator of the SunFit321 and Fitness Brigade programs, and he plays an active role in the research and development of our groundbreaking products.
Dr. Reuben completed specialty training at the University of Minnesota in Physical Medicine & Rehabilitation. He earned a Bachelor of Science in neuroscience from Brigham Young University and a Doctor of Medicine from the University of California, Irvine School of Medicine.
SUNNY BEUTLER, JD
Chief Executive Officer
Multitasking on a global level for over 15 years, Sunny has deftly managed the many moving parts of Sunrider’s international operations—from the logistical complexities of convention management to overseeing Sunrider’s affiliate offices and ABO, aviation, and hotel divisions. She brings her business acumen to bear in her role as CEO, with a mission to strengthen Sunrider’s position as a world leader in health, wellness, and opportunity.
Sunny earned a Bachelor of Arts in International Studies and a Juris Doctor from Brigham Young University.
ERIC CHEN
Chief of Global Manufacturing
An organic chemist, Eric oversees the management of the U.S. Manufacturing Plant, including U.S. Food & Drug Administration compliance, product launches, and research and development. Eric works with Sunrider’s team of scientists to stay on the cutting-edge of product innovation while seeking ways to improve operational and production efficiency.
Eric earned a Bachelor of Science in Biochemistry from Brigham Young University and is a PhD candidate in organic chemistry at the University of California, Los Angeles.
JONATHAN CHEN
Board of Directors
The leader of pivotal IT projects, including Oracle ERP (Enterprise Resource Planner), POS (Point of Sales), and PLM (Product Lifecycle Management) implementations, Jonathan brings his technological prowess to Sunrider’s board members, advising them on integral aspects of IT. He strives to provide both Sunrider entrepreneurs and employees alike with a more seamless, productive, and enjoyable online experience.
Jonathan received his Bachelor of Science in Information Systems and Masters of Information Systems Management from Brigham Young University.
For over 40 years, serving the communities where we live and work has been a proud tradition for the entire Sunrider Family. Our business owners and staff alike share a passion for supporting charitable causes around the world.
Sunrider has supported organizations both locally and abroad that provide crucial services to those who need it most. Through donations and charitable activities we’ve been honored to work with Feeding America, Mentors International, the World Food Programme, Homeless Healthcare Los Angeles, the Salvation Army, the Red Cross, and others.
In 2021, Sunrider began a partnership with Engage Now Africa, which led to a donation campaign that paved the way for the construction of the Wonber Maternal Health Center, which now provides vital services for an estimated 30,000 women and children in Ethiopia.
Together, we’re committed to making the world a brighter place for present and future generations.
We Give Back to Our Communities
We Lead by Example
Our scientific expertise, entrepreneurial spirit, and philanthropic commitment are recognized around the world. We are passionate about serving others and have dedicated our lives to discovering products that make people healthier and a business opportunity that inspires them to create lives they love.
Sunrider Achieves Spot in Top 50 Digital Momentum Rankings
2020
Sunrider Hong Kong earns the Asia Pacific Sustainable Innovation Enterprise Award 2020 for excellence in innovation management and performance.
2020
Sunrider Manufacturing, L.P. earns certification from NSF International, an independent, food-safety certification organization.
2019
Sunrider Singapore Manufacturing Pte, Ltd is recognized for food safety excellence by the AVA.
2018
Dr. Reuben Chen is appointed to the Kingston University Program Advisory Committee.
2017
Dr. Reuben Chen and Sunrider are honored by the UC Irvine Pediatric Exercise and Genomics Research Center.
2017
Dr. Oi-Lin Chen is named one of the 25 Most Influential Women in Direct Selling by Direct Selling News.
2017
Dr. Tei-Fu Chen is awarded an Honorary Doctorate Degree at Kaohsiung Medical University.
2017
Sunrider Singapore Manufacturing Pte, Ltd is awarded the Gold Award and Certificate of Commendation from the AVA.
2015
Sunrider wins the Outstanding Entrepreneur Certificate and Award from the Kuala Lumpur & Selangor Chinese Chamber of Commerce & Industry.
2014
Sunrider wins the Small and Medium Enterprises Asia Award and Luminary Award.
2014
Sunrider China (Huang Pu) is recognized for manufacturing excellence.
2013
Sunrider wins the Brand Laureate Award for branding excellence.
2011
Dr. Tei-Fu Chen is selected by Forbes Asia as one of the 25 Most Notable Chinese-Americans.
2010
Dr. Tei-Fu Chen is featured on the Elite Overseas Chinese Commemorative Stamp Collection.
2004
