Founded in Family
Meet Our Founders
Dr. Tei-Fu Chen
Founder & Chairman of the Board
Dr. Oi-Lin Chen, MD
President
A Fusion of Tradition and Innovation
The Sunrider story is really our family’s story. It encompasses generations, ancient Eastern traditions, and modern Western innovation. And it begins with our founders, Drs. Tei-Fu and Oi-Lin Chen, whose passion for people led them to create proven herbal products that help others achieve optimal health and wellness, and a business that offers them the freedom to live happier, more balanced lives.
While our founders started Sunrider in Utah in 1982, their journey began decades earlier in Tei-Fu’s homeland, Taiwan. Growing up, Tei-Fu was an unhealthy child. His grandfather cared for him with timeless Chinese herbal remedies. The medicinal properties of these plants were so powerful that they ignited in Tei-Fu a lifelong passion for Chinese herbal philosophy. While studying herbal medicine and pharmacology in college, he met and married Oi-Lin, a gifted medical student from Hong Kong. The couple paired their natural curiosity, scientific expertise, and shared entrepreneurial spirit to start a business that would change lives through natural products like those that changed Tei-Fu’s life all those years ago.
This founding philosophy fuels the Sunrider family business today. Dr. Tei-Fu Chen is a world-renowned herbalist with a degree in pharmacy and his wife, Dr. Oi-Lin Chen, is a licensed medical doctor. The Chen's five children help guide our global enterprise across nearly 50 countries and territories, in partnership with thousands of inspiring Independent Business Owners and franchise store owners. We’re a family and we welcome you to join us.
Executives
WENDY TENG, JD
Vice President
Global Marketing
Wendy leads our global marketing development. She earned a Bachelor of Arts in English and biology from the University of California, Los Angeles, and a Juris Doctor from Duke University School of Law.
REUBEN CHEN, MD
Vice President
Global Business Development
Reuben heads up our global business development. He completed specialty training at the University of Minnesota in Physical Medicine & Rehabilitation. He earned a Bachelor of Science in neuroscience from Brigham Young University and a Doctor of Medicine from the University of California, Irvine School of Medicine.
SUNNY BEUTLER, JD
Vice President
Global Operations
Sunny oversees global operations of our Independent Business Owner (IBO) and Authorized Business Owner (ABO) divisions, Sunworld Dynasty™ Hotel Group, and Grand Conventions. She earned a Bachelor of Arts in international studies and a Juris Doctor from Brigham Young University.
ERIC CHEN
Vice President
Global Manufacturing
An organic chemist, Eric assists Drs. Chen in the management of our Los Angeles Manufacturing Plant, including U.S. Food & Drug Administration compliance, product launches, and research and development. He earned a Bachelor of Science in biochemistry from Brigham Young University and is a PhD candidate in organic chemistry at the University of California, Los Angeles.
JONATHAN CHEN
Vice President
Information Technology
Jonathan spearheads our Oracle™ Enterprise Resource Planner, Point of Sale, and Product Lifecycle Management, as well as our IBO Pages. He earned a Bachelor of Science in information systems and a Master of Science in information systems management from Brigham Young University.
Serving the communities where we work and play is
a proud tradition for the entire Sunrider Family. Our
Business owners and staff alike share passion for
supporting charitable causes around the world.
In 2017, Sunrider led global fundraising drives to
provide humanitarian aid to families affected by
hurricanes Harvey, Irma, and Maria in Florida, Texas,
and Puerto Rico. Our support also reached survivors
of the Nepal earthquake, Typhoon Haiyan, Hurricane
Sandy, the Haiti earthquake, and the triple disasters
in Japan.
We’ve also provided resources to global
and local organizations like UNICEF, the Gang
Alternatives Program, AIDS Walk LA, the American
Cancer Society, the Pediatric Therapy Network,
Mentors International, and the Make-A-Wish
Foundation.
Together, we’re making our
communities cleaner, healthier, and happier places
to live for present and future generations.
We Give Back To Our Communities
We Lead by Example
Our scientific expertise, entrepreneurial spirit, and philanthropic commitment are recognized around the world. We are passionate about serving others and have dedicated our lives to discovering products that make people healthier and a business opportunity that inspires them to create lives they love.
Sunrider Hong Kong earns the Asia Pacific Sustainable Innovation Enterprise Award 2020 for excellence in innovation management and performance.
2020
Sunrider Manufacturing, L.P. earns certification from NSF International, an independent, food-safety certification organization.
2019
Sunrider Singapore Manufacturing Pte, Ltd is recognized for food safety excellence by the AVA.
2018
Dr. Reuben Chen is appointed to the Kingston University Program Advisory Committee.
2017
Dr. Reuben Chen and Sunrider are honored by the UC Irvine Pediatric Exercise and Genomics Research Center.
2017
Dr. Oi-Lin Chen is named one of the 25 Most Influential Women in Direct Selling by Direct Selling News.
2017
Dr. Tei-Fu Chen is awarded an Honorary Doctorate Degree at Kaohsiung Medical University.
2017
Sunrider Singapore Manufacturing Pte, Ltd is awarded the Gold Award and Certificate of Commendation from the AVA.
2015
Sunrider wins the Outstanding Entrepreneur Certificate and Award from the Kuala Lumpur & Selangor Chinese Chamber of Commerce & Industry.
2014
Sunrider wins the Small and Medium Enterprises Asia Award and Luminary Award.
2014
Sunrider China (Huang Pu) is recognized for manufacturing excellence.
2013
Sunrider wins the Brand Laureate Award for branding excellence.
2011
Dr. Tei-Fu Chen is selected by Forbes Asia as one of the 25 Most Notable Chinese-Americans.
2010
Dr. Tei-Fu Chen is featured on the Elite Overseas Chinese Commemorative Stamp Collection.
2004
